History
A market research was conducted in 2010 in the aerosol products sector by Kemal Gelen, the founder of the brand. With the knowledge and experience gained from the market, the ERJ brand was created by obtaining registration and patent in 2011. ERJ branded products are sold and marketed by Gelen Kimya Sanayi ve Ticaret Co. Ltd.. The ERJ brand operates in the market with Problem Solver, Liquid Grease and Brake Pad Cleaner products.
Meaning
ERJ branded products do the work that needs to be done for you at points where you spend a lot of time and energy It allows you to use the energy other areas instead of these points. The letters ERJ were chosen to evoke the word energy.
Purpose
To increase brand awareness with quality, reliable, effective, efficient and continuous work wherever we can serve.
Objectives
To present our understanding of quality with economically opportunities to every business where our products will be used or sold
To increase trust in the brand with the support of the people we work with and who use our products
To ensure the effectiveness and continuity of the name of our company and the product variety it has, first on a national and then on a global scale.